White Collar is a television show
based an extremely talented con man who gets caught by the FBI. He begins
working for the FBI as an analyst rather than spending time in jail. In many of
the episodes the main character Neal Caffrey uses his intelligence and
con-artist skills in order to catch white collar criminals. In season one
episode 5, the element of aura in paintings is vital. Throughout the episode, a
painting worth two million dollars is stolen (by Neal) in order to catch a
criminal that actually wanted to steal a painting. In order to catch the thief,
Neal decides to make a copy of the piece of art himself. When he is replicating
the piece of art, his friend Mozzie tells him that his replica could fool a tourist
but not a curator. However, they are using techniques such as putting the
artwork in the oven to age it, and make it essentially look exactly like the
original. If it looks exactly like the original, this brings in the idea of
authenticity, uniqueness and the aura to value. The original painting is worth
two million dollars but the replica by Neal is essentially worthless.
This example from White Collar
shows us that the aura plays an enormous role in value. Although maybe a normal
person would not be able to know the difference between the original and
replica, someone who truly appreciates art would be able to see its aura. They are
able to tell the minute differences between the original and replica and could
tell the worth. And the resulting difference is the difference between zero
dollars and two million dollars. Later on in the episode, it turned out that the
curator of the museum was actually a bad person and stole the painting from the
original owner but he announced that the replica was indeed the original in
order to save himself from jail time. Neal was able to return the two million
dollar painting to the original owner (the grandmother of a girl in the
episode). She wanted the original painting because to her that had so much more
value.
Overall, this episode is an
interesting lesson in how large of a role the Aura plays in value. It shows
that monetary value can exponentially increase as it is found something is
extremely unique. Even if it is replicated, the fact of knowing that it is not
unique destroys its value. Personal value is also an extremely important factor
in this episode as well. The original owner (the grandmother) wanted the
original painting because of its aura. She could have easily taken a replica
but the fact that it was drawn by her father she wanted the specific original.
This discussion of White Collar leads into a counter point from how replication
can actually lead to profiting a great deal. Specifically we are going to talk
about RIP! A Remix Manifesto and how remix artists use bits and pieces of other
artists music and make a great deal of money of that.
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